A Good Detailer Will Always Have Good Business
Car detailing is big business. Do it well, and you will soon have a loyal community of customers.
It’s 20 years since Shania Twain topped the charts with That Don’t Impress Me Much, but there is one line from the song that is still guaranteed to causes a wry smile. I can’t believe you kiss your car goodnight, come on, baby, tell me, you must be joking, right? We’ve all known someone a little like that. People can be very fussy about their cars, and it goes beyond simply wanting to protect an investment worth thousands of pound and to minimise its depreciation.
There are plenty of car fanatics that will pay top money for a professional service to keep their pride and joy at its best. Setting up as a car detailer is a way to tap into this lucrative market, and it doesn’t require immense amounts of investment to get started. Here are some tips to get you to the top of the car detailing tree.
Car detailing might not be brain surgery or nuclear physics, but at the same time, it’s not something you can dive into without the necessary training. An online course is a great place to start and will get you acquainted with all the basic principles. It requires about 40 hours of your time, and on completion, you will receive a certificate to post on your website, and maybe to print off and frame in the reception area of your new business.
Understanding the basics is important, but there is no substitute for hands-on experience. If you are new to detailing, it makes sense to spend a few months working for someone else to learn the ropes before you try to set up on your own.
Choose the right starting point for you
Setting up a detailing business with a modern workshop and a client area with sofas, a coffee machine and free WiFi sounds fabulous. But rein yourself in a moment. Baby steps are usually best with a new business, so start small. Initially, you could even deliver a mobile service, meaning all you need to invest in is a van, your equipment and a little marketing.
Don’t stint on the essentials
One of the reasons starting small is a good idea is that it allows you to provide a high-end service without having to make an immense investment. The worst thing is to saddle yourself with excessive infrastructure costs, then have to cut corners in the materials you use to actually deliver your service. That’s a prime example of putting the cart before the horse and is likely to end in tears.
Nurture your customers
We’ve already established that your target customers are a very specific bunch of people. Build relationships with them, keep in touch with periodic marketing communications, even consider special promotions whereby they receive a discount for introducing a new customer. Do it right, and so long as you deliver a good quality service, you will find your client base growing rapidly.