Learn How To Expand Your Digital Business To A Global Audience
If you have an existing online sales operation in the UK, then you might be wondering how to cast a wider net and conquer the global market. Here are some tips.
When it comes to the Internet, the world really is your oyster. A digital business has the opportunity to reach a share of over 3.7 billion users worldwide, and make sales 24/7 and 365 days of the year. Yet, when it comes to ecommerce, many people begin by restricting themselves to a national audience. This might make sense depending on the nature of what you’re selling, the language you conduct business in and the cost of delivery, but in many cases by limiting yourself to a national audience you are preventing the growth of your business. There are many opportunities to sell to a global audience if you do your research. Here are some ways to test the waters as an international ecommerce seller.
If you are already an eBay seller within the UK, then it is incredibly simple to get started as an international seller. You can either change your settings so that you accept worldwide postage, or alternatively you can start posting your items on other eBay platforms within various countries around the world.
It is imperative that you accept PayPal as an option before you begin selling abroad; in fact, in most countries sellers should be PayPal Verified. Make sure that you are knowledgeable about the currency of the country that you’re selling in so that you don’t get short-changed on your product sale.
You will also need to comply with customs export controls as well as the international trading law of the country you’re selling in.
If you already have an Amazon selling account and wish to expand by selling internationally, then the ecommerce giant makes it easy to do so. By paying just £25 per month, you can reach up to 340 million online buyers within a growing European market by having your products displayed on Amazon.co.uk, Amazon.fr, Amazon.de, Amazon.it and Amazon.es.
In terms of shipment, Amazon offer two options for sellers. You can either choose Fulfilment by Amazon (FBA) which requires you to simply send your inventory to Amazon who will then handle the picking, packing and shipment of product from end to end, including customer service where needed. Alternatively, you can offer your own excellent customer experience by taking control of everything from shipping to returns when needed.
While the vast majority of people have heard of Amazon and eBay, far fewer are familiar with the term dropshipping.
Dropshipping is ideal for merchants who do not have the space or want the risk of owning physical stock. Instead, a manufacturer owns the stock and the seller uses a digital platform to advertise the goods. Once a sale is agreed, the merchant then places an order with the retailer who ships the products on their behalf. To the consumer, the operation is seamless and they have no idea of the background process, but to the merchant this is a low-risk and effective way to make money whilst never seeing or actually handling the product.
In terms of international shipment, many manufacturers utilise freight options such as European groupage services which allows part load transportation when there aren’t enough orders to warrant a full load.
If you’re ready to expand your sales operation internationally, then it’s much easier than you think. Do your research, crunch those numbers and work out the most cost-effective way of becoming a global operation. maybe get along to some business events, and partner with a digital marketing expert too, and you should find some success.